1k mrr

The psychology of revenue goals are funny when you are running your own business. As time goes by, something that once seemed impossible to achieve can seem like something insignificant, while what seems achievable gradually gets bigger and bigger. I don't think there's anything too complicated or groundbreaking in letting this play out. It just takes years instead of the usual weeks and months that most people think it will take.

On that note, after a little over 2.5 years of working on my own business, I've officially crossed the $1k monthly recurring revenue (MRR) mark. You can see that here in Epilocal's Open Metrics page along with the graph of my MRR has evolved over the last several years. June 2021 is the beginning of the graph, since it is when I first moved my subscriptions over to Paddle. Also, important to note is that these numbers are for product revenue only, which means I don't include consulting fees. So this graph is 100% what my products bring in on a monthly basis.

There's a lot of material here for a longer post about how I reached this milestone, but currently I have two things on my mind that feel the most important. The first is the consulting revenue that I mentioned above. Doing freelance and consulting work under the umbrella of the business to get cash in at the beginning is probably the most important thing that I did. That gave so much more time to experiment and figure out what works and allowed me to work in terms of years instead of months. Secondly, I've learned recently over the last several months that I have found something that provides value to people in the form of my data connectors, and that I should double down there for a while rather than experimenting with other related products.

For now, if I can just cycle through the process of creating good connectors, templates that demonstrate how they work, and marketing material based on what you can do with them, I can hit my next goal of 3-5k. I can't believe I'm saying that, as 1k seemed like a huge number not that long ago, but here we go, on to the next one.